Have you Forgotten Some of These Restaurant Fundamentals?

Have you Forgotten Some of These Restaurant Fundamentals?

With technology continuously advancing in the restaurant industry, it can be easy to get absorbed and caught up in the next big thing. Technology platforms can help you save time, financial resources, and improve ‘customer service’ levels, just to name a few.

But sometimes when you get so caught up in technology, you can forget some of the fundamentals that will never be replaced by technology, but still play a large role in the success of today’s restaurants. The key is the right balance of technology that will assist you in meeting both short-term and long-term goals.

This article is not about how to not use technology (it’s a great asset,) but don’t let it fail you, your staff, or your customers. Let’s strip back the technology for a moment and remind ourselves as an owner, operator, manager, or frontline employee – some of the tactics that we must never forget or stop learning.

First Impressions

Curb appeal and first impressions must meet and exceed your guests’ expectations. When stripping back technology, restaurateurs must understand that first impressions are essentially a means of effective communication that positions a restaurant to develop positive customer emotions and “touch points.” As always, one must thoroughly think about the consistent message and experience that’s intended to be delivered.

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What Is Your Logo Telling People?

What Is Your Logo Telling People?

By Dustin Myers, Foodable Industry Expert

Your logo is likely the first part of your brand that people will see. It is the key element of your brand identity. It sets the tone for communicating who you are and what a customer can expect. So, what is it telling people about your restaurant?

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Rebranding vs. Brand Refresh: Which One Should You Consider?

Rebranding vs. Brand Refresh: Which One Should You Consider?

By Dustin Myers, Foodable Industry Expert

As we understand the importance of how your brand identity affects potential customers, you’re probably wondering if it’s time for an update. Let's look at the difference in rebranding versus a brand refresh and consider if either is necessary for growing your brand.

What is Rebranding?

Rebranding is a process of redesigning elements of the brand identity in order to realign your messaging and perception. This can include a new name, logo redesign, new colors, new messaging, and other core changes to the brand identity. Rebranding is not something that should be done often or with little care. However, when necessary, it can be a vital step in moving forward.

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5 Ways Mobile Apps Impact Your Restaurant Marketing

5 Ways Mobile Apps Impact Your Restaurant Marketing

By Tim Hilton, Foodable Industry Expert

You’ve heard it before: smartphone usage is at an all-time high and won’t be slowing down anytime soon. Everyone is talking about mobile as the savior of digital marketing, and the buzz around responsive websites is deafening. With all of this going on it is, undoubtedly, difficult to get excited about the arrival of the next big craze that is mobile applications.

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