Is It Time for Your Brand to Leave Facebook?

Is It Time for Your Brand to Leave Facebook?
  • Industry Expert, Donald Burns, provides you with ways to start building a bigger social media presence off of Facebook.

  • For brands that rely on Facebook, branching out may be in your best interest.

It cannot be denied that Facebook changed the social network scene, but even giants can be brought down.

The controversy over the Cambridge Analytica drama involving Facebook has raised questions about data and your privacy. In the wake of the congressional hearings that Mark Zuckerberg testified in, many people jumped off of Facebook as a symbol to stand up for privacy. The #DeleteFacebook movement, like many others out there, is big news and it has gained some momentum.

Will Facebook disappear?

Not yet and not because of Cambridge Analytica. Social media is here to stay. That is certain.

The ability to connect with people around the world is paramount to the human race, as we are social creatures. How we connect and engage are the questions to think about. With that said, there are some revelations you need to consider...

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What Is Conversion Optimization? 5 Tips to Take Your Restaurant’s Website to the Next Level

What Is Conversion Optimization? 5 Tips to Take Your Restaurant’s Website to the Next Level

By Tim Hilton, Foodable Industry Expert

If you’re running a small- to medium-sized restaurant, chances are you’ve probably already engaged in some form of digital marketing. You have a website, you’re more than likely on a few social media platforms like Facebook and Instagram, perhaps you’ve invested some money on Search Engine Optimization for your website, and might even be running an AdWords campaign or two.

Your website exists for a reason and should contain a few goals, actions, or tasks (referred to as Key Performance Indicators or KPIs for short) you want your website visitors to perform. Maybe your main goal for the traffic you’re receiving is to make a booking, sign up for your newsletter, or join your membership program. Whatever your KPIs might be, eventually you’ll want to invest some time in Conversion Rate Optimization (CRO) to increase the visitor-to-action-taken ratio — and subsequently, your return on investment.

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Restaurant Websites: Common Mistakes and How to Fix Them

Restaurant Websites: Common Mistakes and How to Fix Them

By Tim Hilton, Foodable Industry Expert

Not having a website these days is no longer an option. Today’s customers spend more time than ever online, and your website is there to help transition them from mere website visitors into paying customers. Your website is undebatably a vital key to your business success.

Customers turn to your website for information, and depending on whether you give them with what they’re looking for, answer their questions or provide them with value. Your website can attract, engage, or even encourage your customers to look elsewhere.

However, getting your website right isn’t as easy as it seems. There are a myriad of factors and bases to cover when it comes to designing a customer-focused website that does what it’s supposed to. Done right, and always available to your customers, your website has the potential to become your hardest-working employee.

So, what are some common mistakes that restaurants make on their websites, and what can you do to fix them? Take a look below.

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7 Creative Content Ideas for Your Restaurant Website

7 Creative Content Ideas for Your Restaurant Website

By Allison Tetreault, Foodable Industry Expert

In 2012, only 50 percent of independent restaurants had a website. Of them, 40 percent displayed their menu online.

Now, in 2015, a time when Millennials and Generation Z are strongly influencing the restaurant decision, it should be common sense that restaurants not only have a website that prominently features their menu, but also be active on social networks like Facebook, Twitter, and Instagram.

But as more restaurateurs embrace the Internet, more and more websites are gaudy, clunky, flashy, and just downright annoying. You can tell that the websites from that 2012 study haven’t been updated since. Restaurateurs aren’t updating their menu online, and aren’t keeping their content fresh. 

If you didn’t know this already, Google likes fresh content. And your customers? They like Google. 

Below are seven ways to keep the content on your website creative and entice more mobile viewers to put down that smartphone and visit your restaurant in person.

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Top 10 DON'Ts for Your Restaurant Website

Top 10 DON'Ts for Your Restaurant Website

By Paul Barron, CEO/Founder of DigitalCoCo, Foodable WebTV & the Restaurant Social Media Index

As you all know, there’s this thing called the Internet and social media — oh yeah, and the main computer that emerging restaurant guests are using is in their pocket. When I started designing and developing media websites in the mid-’90s, we just had the grace of AOL Keywords and Alta Vista in a time when the Internet was truly the Wild West.

I feel like the web is still a Wild West showdown with entrants of all types in social, mobile and the vast array of web services available for a restaurant operator today. The hard part is navigating the waters of what not to do when creating a website for your restaurant. Though I still believe that a website will be a thing of the past in the next ten years, today we still have to deal with this 25-year-old technology called the web. Mind you, the web and the Internet are two very different things — I won’t go into detail; that’s a different article completely.

Before we get started, it’s crucial to know that mobile is surpassing desktop use for finding restaurant information. In fact, 84% of restaurant consumers use mobile to engage with restaurants.

For now, let’s just stick to the DON’Ts of restaurant web design and interaction.

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