Taco Bell Brings the Flavor to YouTube

Photo Credit: Nation's Restaurant News

Photo Credit: Nation's Restaurant News

Taco Bell has done it again! In preparation for the release of the brand's newest Doritos Locos Tacos flavor, Taco Bell asked YouTubers to create videos around the new menu item - and the response was amazing.  

The chain received 65 video submissions, 15 of which they chose to showcase (including this video of the mythical Taco Bell 3D printer).  What Taco Bell shows us is that it's not always about the brand - it's about the consumer and how the consumer relates to the brand.   

With Taco Bell's reputation for interactive campaigns, including this one, which recently took place in the Canadian market, it's no wonder Taco Bell tops the Restaurant Social Media Index and is nominated for several RIZMY Awards, including Brand of the Year. Read More

Cinnabon President Kat Cole's Rise to Success

Photo Credit: Entrepreneur.com

Photo Credit: Entrepreneur.com

The foodservice industry, like many industries, doesn't boast many female executives.

Kat Cole, President of Cinnabon, is on a mission to prove that rising through the ranks isn't impossible. Cole started working a second job as a Hooters girl in her hometown of Jacksonville, FL, while still in high school to help support her family. Her work ethic moved her up the ladder, allowing her to travel frequently to open up new franchise locations - so much so that she didn't have the time to keep up with her college courses, so she dropped out. Soon enough, Hooters offered Cole a corporate position in Atlanta, an offer she couldn't refuse. She was an executive vice president (without a bachelor's degree, mind you) by the age of 26. And then decided to go back to school to get an MBA.

Years later, she accepted a position with Cinnabon. Now, as well as keeping busy as President at Cinnabon, Cole is passionately and proactively trying to make a difference with her humanitarian efforts around the world. She has also maintained an ahead-of-the-curve digital branding strategy for Cinnabon, making her a recent nominee for The Magnificent 12: Top Digital Execs of the Year list, and, in relation, a Digital Executive of the Year RIZMY Award nominee. Cole has also been featured on one of our Turn & Burn episodes, 'Digital Leaders Taking it to the Next Level,' which you can watch below.

For more about her career and how she rose to the top of a multi-national brand, you can read more here.

Buffalo Wild Wings Boosts Location-Based Actions with New App

Photo Credit: Mobile Commerce Daily

Photo Credit: Mobile Commerce Daily

Buffalo Wild Wings is taking location-based actions to a whole new level. Their newest application, called The Big Kick Challenge, will include an augmented reality feature that only works in-store and is aimed at driving consumers to locations during the fantasy football season.

Buffalo Wild Wings was recently nominated for Location Based Brand of the Year, and it's marketing and mobile strategies like this that put them at the top of the list. Read More

Buffalo Wild Wings has been nominated for 3 RIZMY Awards, including Mobile Brand of the Year. The awards ceremony will take place at the First Annual Foodservice Digital Marketing Summit. For more info about the event, click here.