Foodable Drops Chef Todd English From Top 100 Social Chefs Guide

Foodable Drops Chef Todd English From Top 100 Social Chefs Guide

Earlier this year, Foodable released its first Top 100 Social Chefs featuring the top-performing U.S. chefs in the digital space. As Foodable gears up to release the anticipated rankings for 2018 in January, a new policy has been implemented.

Foodable is dropping Chef Todd English from its Top 100 Social Chefs ranking due to sexual harassment allegations that arose in November.

This is what Foodable’s editor-in-chief, Paul Barron, had to say on the subject as he detailed the new Foodable policy:

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Having Trouble Amplifying Your Brand's Reach? Follow These Tips!

Having Trouble Amplifying Your Brand's Reach? Follow These Tips!

Ask nearly every restaurant owner what their number one, long-term marketing ‘program’ or tactic is, and most will say effective word of mouth. This can be great until it starts to fizzle down or another new restaurant opens up down the street resulting in the competition becoming the new talk of the town.

Instead of shooting into the wind and hoping ‘word of mouth’ with deliver desirable long-term results, restaurateurs need to embrace a program that is an extension of word-of-mouth marketing, by developing what is called ‘brand ambassadors.’

A brand ambassador will positively represent and promote a restaurant’s venue. They will embrace the company values, vision, mission, and culture. They will strengthen a restaurant’s identity within the community by providing additional visibility and overall awareness.

Yes, word of mouth happens organically over time because of excellent food, drink, service, and experiences, don’t get me wrong. But what if there was a way to double-down and create multiple micro-communities and multiple levels of ambassadors to promote a restaurant’s brand?

That’s where an ambassador program comes in.

Here’s how:

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Part One: Industry Tech Trends From the 2nd Annual Restaurant Innovation Summit

Part One: Industry Tech Trends From the 2nd Annual Restaurant Innovation Summit

By Kerri Adams, Managing Editor

So what happened at the Restaurant Innovation Summit this year? Well, luckily Foodable had a front row seat during the summit and we are ready to report our findings.

The implementation of technology in the food and beverage industry was slow-moving, until now. The industry is playing catch up to cater to the tech- savvy consumer’s expectations. “What we're finding is one of the more important differentiators of an operator from the competition is the integration of technology,” said Hudson Riehle, Senior Vice President of Research and Knowledge at National Restaurant Association. According to the NRA, more than one third of consumers say they are more likely to use technology-related options in restaurants now than two years ago.

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Dunkin' Takes Another Bite of Social TV

Photo Credit: AdWeek

Photo Credit: AdWeek

In early September, we reported that Dunkin' Donuts would be debuting the first-ever TV ad made entirely from Vine, which premiered during the Monday Night Football pre-game show on ESPN. Apparently - and not surprisingly - the spot proved to be effective.

This week, DD has launched yet another forward-thinking social campaign, led by CMO John Costello, putting the brand's Twitter fans on the big screen with simple hashtag #MyDunkin. Read More