Which Brands Are Feeling the Love? Meet the Most Loved of 2016

What does it mean to be a Most Loved Brand? This honor represents the brands that have caught the hearts and minds of American consumers — far from an easy feat.

If consumer brand love is the golden egg opportunity for restaurants, then consumers are a far tougher egg to crack. It's become more challenging to win over today's audience. As consumer demand is shifting, and as people have become more educated and more invested in foodservice, the expectation for greater means greater work for restaurants, but with greater reward.

We've seen industry-wide that restaurant visits have plummeted in the last quarter, and Foodable Labs even shows that foot traffic in terms of location-based actions (LBAs) has fallen from 369 million to 344 million, the biggest hit the restaurant industry has seen in the last four years Foodable Labs has begun indexing LBA data. 

But which brands have risen above, and not only fuel the stomachs, but the hearts of the consumers? Discover the Top 100 brands in our Most Loved Brands 2016 Report. But what makes this ranking unique is that these brands are not chosen through a subjective, editorial process, but through core data surrounding metrics and consumer sentiment on food, service, and overall brand experience.

About the Report

Foodable Labs, through the proprietary Restaurant Social Media Index (RSMI), analyzes more than 167K restaurant and hospitality brands daily, indexes more than 500K foodservice locations, and houses the largest accumulated social data available for the industry. By the end of 2016, we expect that more than 12 billion data points will be analyzed. This unfiltered feedback provides clarity on the pure opinion of consumers, brands, chefs, and operators. 

In this report, you will discover:

  • Top 100 Most Loved Brands ranking
  • Breakdown of the Top 10 Most Loved Brands
  • Impact of sentiment on food, service, and brand experience
  • Top 5 brands with the most improved restaurant foot traffic
  • Best practices on social media guest recovery
  • And more!

Where do you rank? And how can you get some more love? Check out the Most Loved Brands 2016 Report now.

Don't Just Keep Up — Here's How to Stay Ahead of Your Competitors

In the wise words of Gartner Research's Senior Vice President Peter Sondergaard, "Information is the oil of the 21st century, and analytics is the combustion engine."

Do you harness the power of big data to keep fueling your business? Or are you exhausting your operations trying to find solutions and running out of steam?   

In this digital race, analyzing chunks of big data and understanding what it's saying in order to outperform competitors can prove to be an intimidating challenge. The process can take hours and hours of number crunching, and most busy operators, owners, and executives barely have enough time on their hands to run their day-to-day tasks. That's where Foodable comes in to make things just a little easier for you.

Each quarter, we release our Social Insights Report. Foodable Labs, powered through the Restaurant Social Media Index (RSMI), does a deep dive into unstructured data relevant to the restaurant and hospitality industry. In this Issue 7 release, we examine the data for Q2 2016. 

Within the Social Insights Issue No. 7 Report, we make big data easy-to-read and digestible into small bites by dividing the data into categories and presenting the numbers into visual charts and lists, allowing businesses within the restaurant industry to see how they rank in comparison to other brands.

Not only does this report discuss consumer trends in regards to their sentiment, actions, and engagement with restaurant brands, but Foodable Labs presents industry data broken out into several categories, including burger concepts, pizza concepts, Mexican and FreshMex concepts, sandwich concepts, pizza concepts, bakery cafe concepts, top 10 and top 100 industry leading brands, and more.

There are five core social intelligence metrics studied in detail within the report: sentiment, influence, engagement, location-based actions (LBAs), and mobile engagement.

How the RSMI Works

The RSMI launched in 2009, and since then, has indexed more than 250 million consumers around the globe and more than 160,000 restaurant brands, building the largest competitive culinary, restaurant, and hospitality social intelligence database in the industry. We filter data from almost 20 different social networks every day through hundreds of thousands of industry terms to present data meaningful to thought leaders. In 2015, the RSMI captured and analyzed nearly 10 billion data points, all from unsolicited consumer input.

In this report, you will discover:

  • Revenue growth in regards to location-based actions
  • Leading trends in consumer engagement, interests, and actions
  • Overall sentiment of breakout food categories
  • Top 100 digital restaurant brands
  • Top 100 fast-casual brands
  • Top 100 casual restaurant brands
  • Top QSR brands
  • Top 25 most loved restaurant brands
  • Top 25 mobile restaurant brands
  • Top 25 brands by location-based actions
  • And much more!

Don't just keep up with the competition. Stay ahead of the game with the Social Insights Issue No. 7 Report.

Here’s How You Stack Up Against Your Competition

Here’s How You Stack Up Against Your Competition

Big data is just that: big. It’s comprehensive and oftentimes daunting to operators who just don’t have enough hours in the day to crunch and analyze data. So, we’ve made it easier.

Each quarter, Foodable releases a Social Insights Report with an in-depth analysis using unstructured data from the Restaurant Social Media Index (RSMI), and we’ve just released Issue 6, which examines Q1 2016 data.

In this Social Insights Report, information is made digestible in easy-to-follow formats like charts and lists, and provides a wealth of information on how restaurant brands compare to one another.

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Foodable Announces the Winners of the First-Ever Foodable Five Star Awards

Foodable Announces the Winners of the First-Ever Foodable Five Star Awards

By Jessica Bryant, Managing Editor

Revealed earlier this year, Foodable’s premier Five Star Awards rank the best operators, brands, and leaders in the restaurant industry based on social media intelligence from Foodable Labs in conjunction with the Restaurant Social Media Index.

Last night, the Foodable Five Star Award winners were announced at a special awards ceremony in San Diego as part of the National Restaurant Association’s annual Restaurant Innovation Summit. 

Without further ado, we present to you the five winners of the night:

Foodable Digital Star 

Measuring overall excellence in mobile and location-based actions, the Foodable Digital Star award recognizes brands with the highest trending engagement on mobile and location-based technology. That is, the award measures the tech that allows guests to interact with restaurants for everything from reservations to reviews to loyalty.

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