Facebook's Political Rule Uses Keywords to Block Ads for Bush's Beans

Facebook's Political Rule Uses Keywords to Block Ads for Bush's Beans

Facebook has come under fire lately for many reasons: privacy issues, political responsibility, and the dissemination of “fake news.”

In an effort to offset some of these issues, the social media platform launched a new initiative to increase transparency around who is paying to promote political ideas, according to Bloomberg. Under the new rule, advertisers are required to verify their identities through a time-consuming process or risk their ad being tagged and blocked for pushing a political narrative without attribution.

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Don’t Miss These 2018 Hospitality Marketing Digital Trends

Don’t Miss These 2018 Hospitality Marketing Digital Trends

As popular as online platforms are these days, it is important to not discount content made with desktop computers in mind, especially when it comes to marketing for your hospitality business.

At least that was one of the takeaways from the infographic by MDG Advertising on “Hospitality Marketing in 2018: 5 Digital Trends to Watch.”

The agency is predicting many changes in the space for 2018. The main reason why is because it is constantly affected by evolving technologies and consumer trends— including a growing Gen Z population.

Although the infographic takes a deep dive analysis of how these changes will affect the travel industry, these demographic and tendency changes affect all brands in the hospitality space, including restaurants.

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What Your Restaurant Can Do To Generate Revenue During Thanksgiving

What Your Restaurant Can Do To Generate Revenue During Thanksgiving

Each individual has their own personal explanation of what Thanksgiving means to them. The general, modern celebration of Thanksgiving however, is characterized as an opportunity to enjoy quality time with friends, family, food, the occasional beverage, large parades, and yes, often the game of football.  

It’s also a time to reflect, set aside political and corporate related agendas and turn a blind eye to the negative news surrounding us from around the world. Smiles, laughter, and memorable experiences are often shared over the course of the long weekend.

With so much focus around food, drink, and togetherness; what does all of this mean for restaurants on Thanksgiving?

Well, restaurants aim for a similar experience each and every day— offering food, beverage, smiles, laughter, and memorable moments with friends, co-workers, family, and loved ones.

Depending on the restaurant concept and its location, there likely lies a large opportunity to generate awareness, increase revenue, develop repeat customers, or hopefully, a combination of the three.

Here are six elements to consider for your restaurant around Thanksgiving:

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Stop Competing and Start Standing Out in Your Market

Stop Competing and Start Standing Out in Your Market

Do you have competition? Most would say yes. Many would argue that competition is healthy and good for business. Your goal should never be to compete with others. It’s a losing mindset that just becomes a game of one-upmanship. Restaurants that compete become drawn into pricing wars and that makes you a commodity. Once you’re classified in that category... watch out! You might start to see profits slowly slip away as you give away more to “keep up with the Jones.”

Basically, competition is for suckers. Instead you must aim for outstanding.

You want your brand to stand out so far ahead of those others that now you set the pace and they try to catch you. It’s always better to be the lead dog on a dogsled team.

So, how do you stop competing and start standing out?

First thing is you will need to get comfortable being a little uncomfortable. When you are heading into new territory, there will not be any road signs to guide you. In order to get what you have not had before, you must be willing to do what you have not done before either. That scares people. If you are a little scared right now, good. Being scared is the first step.

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