Is It Time for Your Brand to Leave Facebook?

Is It Time for Your Brand to Leave Facebook?
  • Industry Expert, Donald Burns, provides you with ways to start building a bigger social media presence off of Facebook.

  • For brands that rely on Facebook, branching out may be in your best interest.

It cannot be denied that Facebook changed the social network scene, but even giants can be brought down.

The controversy over the Cambridge Analytica drama involving Facebook has raised questions about data and your privacy. In the wake of the congressional hearings that Mark Zuckerberg testified in, many people jumped off of Facebook as a symbol to stand up for privacy. The #DeleteFacebook movement, like many others out there, is big news and it has gained some momentum.

Will Facebook disappear?

Not yet and not because of Cambridge Analytica. Social media is here to stay. That is certain.

The ability to connect with people around the world is paramount to the human race, as we are social creatures. How we connect and engage are the questions to think about. With that said, there are some revelations you need to consider...

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7 Horrible Mistakes You’re Making in Your Restaurant

7 Horrible Mistakes You’re Making in Your Restaurant
  • These catastrophic mistakes can lead to your restaurant’s demise.

  • How do you avoid making them?

This year could be your best ever. The restaurant industry is approaching epic market growth and that is the sign of a healthy economy. The downside is that the market can only support so many restaurants before the bubble bursts and many will close their doors in the wake of the restaurant apocalypse coming. It truly is Darwinian Theory at work. The strong will survive and the weak (or average) will perish.

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Don’t Miss These 2018 Hospitality Marketing Digital Trends

Don’t Miss These 2018 Hospitality Marketing Digital Trends

As popular as online platforms are these days, it is important to not discount content made with desktop computers in mind, especially when it comes to marketing for your hospitality business.

At least that was one of the takeaways from the infographic by MDG Advertising on “Hospitality Marketing in 2018: 5 Digital Trends to Watch.”

The agency is predicting many changes in the space for 2018. The main reason why is because it is constantly affected by evolving technologies and consumer trends— including a growing Gen Z population.

Although the infographic takes a deep dive analysis of how these changes will affect the travel industry, these demographic and tendency changes affect all brands in the hospitality space, including restaurants.

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Don’t Wait for The New Year to Start Changing Your Restaurant

Don’t Wait for The New Year to Start Changing Your Restaurant

Every year it’s the same story. Come January 1st things are going to be different! You are going to make those changes you have been endlessly talking about all this past year. You make a declaration to the world that this is your year and now you mean it. Again.

Here’s the question: why wait?

Maybe it’s not the right time? Truth is that time doesn’t wait to be convenient, it just keeps ticking away.

You need to pull a few things together first? Really? Like what? This stalling excuse is just a fancy version of the “I’ll do it tomorrow” classic. The only thing is that then tomorrow gets busy (because that’s life) and you pull that classic back out and say “tomorrow”... again.

Let’s look at some of those changes many want to make and are hold back until next year to implement:

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Facebook Integrates Restaurant Menus for Easy Browsing

Credit: Social Media & Marketing Daily

Credit: Social Media & Marketing Daily

As a more than $600 billion business, everyone — from Google to TripAdvisor and now Facebook — wants to take a bite of the restaurant industry. 

In recent buzz, Facebook is officially launching the integration of restaurant menus to its platform through SinglePlatform. To our knowledge, this has been in the works for quite some time now.

In the past two years, Facebook has really taken control of its mobile platform, constantly fine-tuning the User Experience by adding new features, tweaking layouts, and adjusting its privacy controls. The mobile experience is super important because that’s where consumers — especially Millennials — are spending most of their time. In addition, consumers are becoming more self-aware and demand instantaneous information about new experiences, like dining. If consumers are already in the Facebook app, this one-stop-shop mentality certainly makes sense for menu browsing, which, according to the Restaurant Social Media Index and Foodable’s Mobile Social Consumer Report, is one of the top actions found in mobile restaurant consumers. Read More