7 Strategies for Building a More Effective Beverage Program

7 Strategies for Building a More Effective Beverage Program

Every drop counts! Beverages arguably play a larger role in the industry today than they ever did before! 

You could try and make everyone happy by offering dozens of options at your restaurant, cafe, or bar, but we all know that’s likely not going to happen. An establishment needs to carefully consider their beverage menu, whether alcohol-focused or not, and offer one that is balanced, targeted, and one that fits their concept.

Many operators continue to face a challenge, however, when it comes to developing an effective beverage strategy. As with its food counter-part, consumers are more educated today about beer, cocktails, wine, coffees, sodas, and even a variety of waters. They understand retail prices and flavor profiles because they’ve become (or think they’ve become) a barista, mixologist, and/or wine & beer connoisseur at home. When they’re dining out or visiting a bar now, they crave something that’s ‘differentiated.’ 

How can restaurants, cafes, and bars take advantage of this segment and develop a memorable, consistent, and profitable beverage strategy that creates differentiation? Here are some tips to review when creating or re-engineering your next beverage menu. 

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New Diet Coke Flavors by Coca-Cola Is Aiming at Millennials

New Diet Coke Flavors by Coca-Cola Is Aiming at Millennials

As the war on sugary drinks continues in the states and overseas, the soda giant Coca-Cola Co. announced it will be releasing four new flavors under its Diet Coke product line, last Wednesday in a press release. These will join the classic “O.G. Diet Coke” flavor launched in 1982.

The new flavors are Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange, and Diet Coke Twisted Mango, which will hit the shelves sometime in January. These come with the introduction of a modern new look for, now, the five-beverage line.

The design sports a sleek silver can with a solid-colored stripe (or “High Line” as it was named by James Sommerville, VP of Coca-Cola Global Design, and his team). Each “High Line” color represents a different flavor and the shape of the can resembles the same size and shape of DASANI Sparkling cans.

“This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets,” said Sommerville in a release.

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