Beverage Companies Explore Broader Horizons with Healthier Options

It's no secret that more people are gravitating towards "healthier" products with "better-for-you" ingredients. Whether we are talking about food or drinks, the trend continues to prevail. As a result of this trend, we’re seeing major beverage players dive in head-first into this space. The opportunities are limitless and the chance to convert customers over to the brand has made these companies eager to develop new products.  

According to Euromonitor, the number one trend in regards to healthy living and beverages is "back to nature and no to sugar." Starbucks is well-known for creating many delicious and sugary coffee blended drinks but with the growing interest in plant-based protein, they recently launched a healthier and equally delicious alternative. Their new protein blended plant-based drink comes in two different flavors—Almond and Cacao. These drinks contain pea and brown rice protein and depending on your flavor of choice, it will either have almond butter and almond milk or coconut milk and cacao powder.

Starbucks is not alone in this venture. Other beverage giants such as Coca-Cola have decided that expanding their drink portfolio is the way to go. The company has developed tools, which gives the consumer more control and choice over what they are drinking. Coca-Cola has even recommitted to reducing calories from sugar by 20% by the year 2025. How do think this will affect companies that were created as “healthy” and “good for you” from the start?

Watch the video above to learn more about the healthy beverage trend and find out how healthy companies are expanding their drink portfolio to compete.

After Failed LTO Starbucks Rolls Out A Year-Round Happy Hour Promotion

After Failed LTO Starbucks Rolls Out A Year-Round Happy Hour Promotion

The last time Foodable covered one of Starbucks’ sugary frappuccino LTOs, it was during Halloween when the Seattle-based company came out with its Zombie Frappuccino®. A little before that, Starbucks had come out with its Unicorn Frappuccino which was a social media hit.

Well, another limited-time drink came and went last week but it did not do so well according to analysts.

Most recently, the brand came out with a drink called the Crystal Ball Frappuccino, which featured a cream-based frap with peach flavoring and blue crystals. The inspiration was peaches and cream, get it?

As reported by Marketwatch, “The colorful beverage drove about an incremental 0.4% of the social media mentions for the quarter, compared with an incremental 6.5% of social media mentions for the Unicorn Frappuccino during the third quarter of 2017,” according to Stifel analysts.

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Starbucks Sells Tazo But Wants To Continue Investing in Tea Business

Starbucks Sells Tazo But Wants To Continue Investing in Tea Business

Looks like Starbucks will only have one tea brand to worry about now.

On Thursday, the coffee giant announced that it is selling the Tazo brand to Unilever for $384 million.

The transaction will include all Tazo recipes, intellectual property and inventory.

Starbucks had purchased the then five-year-old tea brand in 1999 for $8.1 million. That’s a significant boost of income for America’s coffee darling.

This leaves Teavana as the only tea brand Starbucks will manage.

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Here’s Why the Top Three QSR Chains are the Ultimate Marketing Masters

Here’s Why the Top Three QSR Chains are the Ultimate Marketing Masters

Today’s foodie has more restaurants to pick from than ever.

With innovative fast casuals and elevated casual dining restaurants popping up across the country, quick-serve establishments are being forced to rebrand and adapt to keep consumer attention.

For any restaurant to keep up in this competitive digital space, their marketers have to think outside the box. While traditional print marketing may be still relative, the consumer’s everyday experience is now a virtual one.

Every restaurant brand is trying to catch the attention of this elusive, distracted consumer, but some brands do this better than others. QSR chains, especially those who have been around for a while, understand that marketing can make or break a brand.

We decided to take a closer look at the top three QSR brands on Foodable’s most recent National Top 25 Restaurants list to see how these ultimate marketing masters stay above the competition. 

Starbucks is King

This coffee-focused QSR landed at No. 1 on the 2017 mid-year National Top 25 Restaurants ranking.

What’s this brand’s secret recipe? Is it the creative limited-time beverages like the Unicorn Frappuccino that end up going viral? Is it the wildly popular mobile app? It’s a mixture of both of these things.

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