Whole Foods' Top Trends for 2018 and How To Try Them

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Every year, Whole Foods Market releases its predictions for the top food trends of the upcoming year. These are determined by seasoned trend-spotters with more than 100 years of combined experience in product sourcing and studying consumer preferences, according to the natural and organic foods retailer.

Whole Foods Market uses this trend list as a way to showcase some of its 365 products that are key on trend, as well as, to highlight some of the unique products and brands the store distributes.

Super powders, Middle Eastern food items, plant-based products, taco-styled food, and new bubbly drinks are some of the trending items the Amazon-acquired store is showing off in its top 10 trends list.

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Super powders

“For an energy boost or an alternative to coffee, powders like matcha, maca root and cacao are showing up in mugs everywhere,” states press release from Whole Foods Market.

Plant-based products

This has been a hot topic in 2017 with Beyond Meat Burger making many headlines and brands like Ripple offering unique alternatives to dairy. It looks like it’s going to be a stronger trend in 2018 according to Whole Foods Market.

Taco-styled food

“This street-food star is no longer limited to a tortilla, or to savory recipes: Tacos are showing up for breakfast, and trendy restaurants across the country have dessert variations,” states press release from Whole Foods Market.


To learn about which other trends made it onto the top 10 list and how to try them, visit, “Whole Foods Market”.

Menu Inspiration: Flavors of Baja California Hit the U.S. Market

Menu Inspiration: Flavors of Baja California Hit the U.S. Market

By Brian Murphy, Foodable Industry Expert

Baja California offers a unique combination that is flooding the Southern California market and beyond: Mediterranean climate and a mixture of regional cooks, ingredients, and recipes from different states throughout Mexico. 

Travel into Baja only needs to last about two minutes before being engulfed in the aroma of mesquite charcoal and seared meats, and that means one thing: street tacos. Almost as prevalent, albeit a little more regional, are seafood vendors offering fresh seafood served alongside a tall or short stack of tostadas. These items are versatile, cost-effective, and delicious. They also happen to be exactly what many diners are after.

Tortillas: Authenticate Your Vehicle

The beautiful thing about tacos and tostadas is their simplicity. They each have a key component that acts as the vessel to deliver a protein and/or vegetables: the tortilla. The quality of the tortilla is incredibly important and should be considered before the menu is changed to offer street tacos on Taco Tuesday. 

Careful thought behind the tortillas for tacos is crucial for a variety of reasons. Taking some grilled chicken that is already being utilized elsewhere on the menu and throwing it on any tortilla a bulk supplier can provide is an option, but it will only yield average results, no matter what goes on top. To get to the next level (for both taste and menu pricing), tortillas should be procured from a more authentic source or be made in house. 

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