“Vegan” Polls as Least Appealing Marketing Term

“Vegan” Polls as Least Appealing Marketing Term

Media company Morning Consult recently conducted a study on consumer trends. Among US adults, the study showed “vegan” was found to be the least appealing term used in food and beverage marketing materials.


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The Pros of Sustainable Design

When a restaurant store is built with sustainable materials, it not only cuts the costs for the business, but it attracts new customers. Customers can not help but to notice the building, which leads to them entering the restaurant to see what it is.

By joining the sustainability movement, a restaurant now has a compelling story to tell. The educated consumer cares about where their food comes from, but also how it is affecting their environment. Restaurant dining is a emotional experience and when a consumer purchases a meal from a restaurant  using eco-friendly business practices, they feel better supporting a restaurant committed to sustainability. Read More

Digital Dining: Apps That Promote Sustainability

Photo Credit: On Earth

Photo Credit: On Earth

We get it: most consumers these days are hell-bent on knowing exactly where their food comes from.  Was the cow grass fed?  Where did the lettuce come from?  Before you grill the server or the supermarket cashier about what sort of life Pedro the chicken lived, check out this awesome list of apps that can help you find sustainable and local foods from supermarkets, farms and restaurants in your area.

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