Small Products, Big Edge: Consumer Tech in Restaurants

Small Products, Big Edge: Consumer Tech in Restaurants

By Michael Hunte, Foodable Industry Expert

There’s no denying the restaurant industry is a crowded space. With over 600 thousand restaurants in the U.S. and more opening every day, it can be hard to really stand out from the crowd. Customers show up for the food, ambience, and service but I encourage you to think a few steps ahead.

Consumer technology products have a place in restaurants. These small additions can do quite a lot to increase customer perception. So, let’s examine three popular items and examine the pros and cons of incorporating them into your establishment. We’ll take a look at offering Wi-Fi, utilizing tablets, and making portable chargers available to your guests.

Wi-Fi

No longer is offering wireless internet just for cafés. If you don’t already offer Wi-Fi to diners and guests, think about what this change could do for you. For larger establishments, be sure to look into commercial-grade providers from companies like Ubiquiti.

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Applebee's to Roll Out Tablets at Every Table in 2014

A major player in the industry is taking on tablets. Applebee's, with an estimated ballpark of 2,000 locations, will roll out tablets at each table in every restaurant throughout the U.S. by the end of 2014. In a recent article, we laid out the benefits of restaurants using tablets and debated whether or not they're worth the investment. This tech-savvy move is sure to deliver a more seamless dining experience for guests. On a related note, we can't help but wonder whether this past year's Applebee's PR firestorm of an employee posting a photo of a customer's check had anything to do with the tablet system's desirability.

Imagine the tone this will set for other restaurants if it proves to be a success. Read More

Photo Credit: Applebee's

Photo Credit: Applebee's

Tablets in Restaurants: Are They Worth the Investment?

Tablets in Restaurants: Are They Worth the Investment?

Let’s face it: your customers show up to your restaurant, most times, to indulge in an experience. It’s up to you to be able to provide that to them through good service, quality food, and smooth operations. These are elements that every restaurant should be held accountable for. But to relay an experience for diners that’s unlike the place across the street, you must offer something different.

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Using Tablets to Enhance Guest Experiences

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The use of tablets have become ubiquitous, especially within restaurants. Fast casuals and fine dining places alike have adopted the technology, and while its uses vary from business to business, the reason is the same: to connect to guests using technology they are already familiar with. 

Today's connected consumer uses tablets and smartphones religiously, which is why when restaurants use that same technology to enhance the guest experience, customers are able to connect with the brand on a larger level. Read More