Boost Value and Cut Costs with Speed Scratch Menu Items

Boost Value and Cut Costs with Speed Scratch Menu Items

You’ve no doubt heard these industry buzzwords lately: fresh, scratch-made, consistent. But creating an entire menu from scratch daily can be incredibly difficult, not to mention the stress it places on your kitchen and staff. Sourcing, storing, and measuring individual ingredients for each dish takes time and space, costing you money.

So, many businesses fall into the trap of cutting corners thinking it will save them money.

But, if there is anything we can learn from successful business owners like Shake Shack or Lemonade, it’s that cutting corners is a short-term solution. Truly successful businesses take pride in providing truly high-quality food, and revel in the success.

But consider a new buzzword: Speed scratch. Speed scratch dishes are scratch made items that have been aided and possibly enhanced by the addition of pre-measured and tailored seasonings, which allow a scratch-made product to be made quicker than measuring, sourcing and storing a bunch of ingredients.

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7 Strategies for Building a More Effective Beverage Program

7 Strategies for Building a More Effective Beverage Program

Every drop counts! Beverages arguably play a larger role in the industry today than they ever did before! 

You could try and make everyone happy by offering dozens of options at your restaurant, cafe, or bar, but we all know that’s likely not going to happen. An establishment needs to carefully consider their beverage menu, whether alcohol-focused or not, and offer one that is balanced, targeted, and one that fits their concept.

Many operators continue to face a challenge, however, when it comes to developing an effective beverage strategy. As with its food counter-part, consumers are more educated today about beer, cocktails, wine, coffees, sodas, and even a variety of waters. They understand retail prices and flavor profiles because they’ve become (or think they’ve become) a barista, mixologist, and/or wine & beer connoisseur at home. When they’re dining out or visiting a bar now, they crave something that’s ‘differentiated.’ 

How can restaurants, cafes, and bars take advantage of this segment and develop a memorable, consistent, and profitable beverage strategy that creates differentiation? Here are some tips to review when creating or re-engineering your next beverage menu. 

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