“Vegan” Polls as Least Appealing Marketing Term

“Vegan” Polls as Least Appealing Marketing Term

Media company Morning Consult recently conducted a study on consumer trends. Among US adults, the study showed “vegan” was found to be the least appealing term used in food and beverage marketing materials.


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Restaurant Trends in Animal Welfare

Restaurant Trends in Animal Welfare

Contemporary foodies are armed with a hefty and growing arsenal of values related to optimum safety, ethics, and deliciousness. We know that meat is better for us if the animal from which it comes is healthy. We’ve bought into the idea that eggs are tastier if the hens that lay them are allowed to roam around and eat grubs. Some of us dabble in veganism for health reasons, ethical reasons, or both. For some of us, dairy is a healthy source of protein; for others, it’s a perverse use of an animal byproduct intended for another species’ babies.

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