Beyond Meat's Ethan Brown Credits Millennials, Whole Foods for Success

Beyond Meat's Ethan Brown Credits Millennials, Whole Foods for Success

Ethan Brown created Beyond Meat to solve animal cruelty, environmental degradation, and improve human health.

  • Beyond Meat's Burger and Sausage are in high-demand and now available through Sysco, Whole Foods, and TGI Fridays.

Ethan Brown grew up on a farm. It was this childhood that led him to believe that there had to be a different way to create delicious meats. Using science (and a little time) Brown developed a plant protein burger that has been lauded for its incredible performance as an imitation beef burger. Reviews illustrate nothing less than pure disbelief in tasting the “bleeding” burger.

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Plant-Based Innovations Changing the Future of Food, While Catering to Flexitarians

Plant-Based Innovations Changing the Future of Food, While Catering to Flexitarians

Plant-based protein has morphed into so much more than a trend, it's a movement that is boosting the massive growth of the Vegan market. 

According to our Foodable Labs data, 78.4% of the top foodie influencers that we have indexed mentioned vegan menus, which was a 309% increase from 2016 to 2017. Also, concepts in the health halo sector have increased their vegan menu offerings by 211% in 2017. 

According to Nestlé, the plant-based food market is expected to reach $5.2 billion worldwide by 2020. 

While veggie burger companies like Beyond Meat and Impossible Burger continue to gain momentum in the market, plant-based snacks are also on the rise. 

Plant-based burgers aren't only attractive to vegans and vegetarians either.  There's a reason they look very similar to a meat burger patty.

"Key consumers will be the so-called flexitarians, people who want to reduce meat consumption in their daily eating habits, but don’t want to miss the texture by using meat analog," said Florian Bark, product manager at Hydrosol to "FoodIngredientsFirst." 

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Alternative Foods Hit the Mainstream, Providing Better-for-You Options

Alternative Foods Hit the Mainstream, Providing Better-for-You Options

Consumers today are making a notable shift towards eating cleaner. It’s led to the success of a number of small, artisanal companies with lofty values, and now, a wave of large brand names are also getting into the game, often by acquiring these smaller, innovative companies.

Carmel Hagan, Founder of Supernatural New York City explains how once trendy lifestyle changes like organic, plant-based, and vegan are now being adopted by larger shares of the market.

“The idea that we need to be taking care of ourselves through food is becoming more and more mainstream and that’s something that I think, at a baseline, is probably the number one thing that most people can do in their lives to have autonomy over their health,” she says.

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Plant-Based Seafood Company Ocean Hugger Unveils Aggressive Expansion Plan

Plant-Based Seafood Company Ocean Hugger Unveils Aggressive Expansion Plan

Chef James Corwell walked into the Tsukiji fish market in Tokyo one day to find over 100,000 square feet of endangered yellowfin and bluefin tuna. All was sold in one morning.

According to a study published in the journal Nature, 90% of all large predatory fish (like tuna) are already gone, and the rate of fishing isn't slowing down.

One of only 60 Certified Master Chefs in the U.S., Corwell realized at this moment that “the oceans cofoodble puld never keep up” and thus, Ocean Hugger Foods was born.

Ocean Hugger Foods is, at its base, a plant-based meat and seafood alternatives company. But according to FoodNavigator-USA, what sets this company apart is that rather than using textured soy, pea or wheat protein with oils, gums, starches, and flavors, Ocean Hugger Foods begins with vegetables and keeps their ingredient lists short and simple.

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White Castle Offer Veggie Sliders

At 400 of the White Castle locations, spread across 12 states– the brand will be offering a burger for vegetarians. However, for those on a health kick, this is not exactly a healthy option. With three different sauces– honey mustard, ranch, and sweet Thai, the burger is between 150-270 calories. It can actually have more calories their regular beef sliders. The veggie burger was well received when it was tested in New York and New Jersey last summer, so it is time for it to be available at more stores.

White Castle is just one of the many restaurants catering to vegetarian customers. There is a change.org petition with 107,00 supporters for McDonald's to offer a veggie burger. This just proves that there is the market for this demographic. This is spreading in all restaurant segments, especially in fine dining. So when will more brands follow suit and appeal to this consumers? Read More