This partnership was sparked by the two companies when looking through data, Uber was mentioned in more than six million payments on Venmo within the past year.
“Adding Venmo as a way to pay within Uber and Uber Eats furthers our mission to provide a seamless way to pay for the services that matter most to our customers,” PayPal COO Bill Ready said.
Not only will consumers be able to pay for their rides, but also be able to pay for or split the cost of food ordered from UberEATS.
“With so many of our riders and eaters already turning to Venmo as a way to pay a friend back for that last ride or meal, we’re proud to have built a seamless, easy-to-use connection between our apps,” Uber’s head of payment partnerships, Marco Mahrus said.
The tech giant has previously used data to introduce exclusive virtual restaurants with the restaurants already on the app. These unique additions differentiate itself from competing food delivery services like GrubHub and Postmates.
According to UberEATS, better data leads to better food, which leads to better business. The “actionable” data that the company receives has been leading to some innovative concepts in the food delivery industry.
Could these new changes be credited to the new Uber CEO, Dara Khosrowshahi, as part of the company’s latest campaign of “moving forward” from its previous scandals?
Read more about Uber’s upcoming feature at “TechCrunch”.