The Cheesecake Factory’s New Fast Casual Concept Won’t Serve Cheesecake

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The Cheesecake Factory is working on a menu for their new fast casual restaurant, Social Monk Asian Kitchen, which will have items like noodles, curries, sandwiches, salads, and rice bowls, according to Eater. Cheesecake is not on the listing.

Founder and CEO for the brands, David Overton, told Eater, "We were really interested in creating a new concept, and thought Asian food would lend itself very well to a fast-casual setting."

This makes the Cheesecake Factory just the latest in a slew of big chains to launch a fast casual spinoff while the casual dining segment is in decline. Hooters launched its quick-service concept, Hoots, last year and Cracker Barrel’s new fast casual brand opened in 2016.

 Eater/Social Monk

Eater/Social Monk

The name of the new restaurant was chosen because the company wanted something "that was immediately intriguing and also somewhat playful and very approachable," Overton added.

 Eater/Social Monk

Eater/Social Monk

The Cheesecake Factory has featured Asian cuisine in a spin-off before. Their RockSugar Restaurants in LA and Chicago also feature Thai, Vietnamese, Malaysian, and Indonesian dishes. RockSugar’s chef Mohan Ismail will also serve as culinary director for Social Monk

Social Monk Asian Kitchen is set to open in The Thousand Oaks area of Los Angeles this fall.

Read more at Eater.