In today’s overcrowded food and beverage market, bar owners often struggle to make their bar unique. And in South Florida, competition is fierce. New bars and restaurants open and close every day, and the only way to stay afloat is to offer high quality products that are truly different.
The Sylvester, located in the heart of Miami, aims to do exactly that. This season of REACH explores the unique stories behind the making of emerging and successful food and beverage businesses in South Florida. The Sylvester was just established this year, and is already making a name for itself in the city.
Ben Potts, the bar director for The Sylvester, co-founded the joint with Chef Brian Nasajon after quitting a “miserable” job in investment banking.
“I quit my job without having a plan,” says Potts. His goal was to craft drinks that were truly innovative. “Non-alcoholic beverages are what we’re trying to push and highlight.”
In addition to typical alcoholic drinks, The Sylvester offers kombucha, an extensive coffee list, tea, and wellness water and cocktails infused with CBD. There are even a few mushroom elixirs on the menu.
“We’re trying to push the envelope from a cocktail perspective,” adds Potts. The goal, for him, is to allow customers to “reap the benefits of a medicinal product in a food and beverage setting.”
The bar is designed to look nostalgic and “very distinctly” Miami. With vintage wallpaper, retro stylings, and a wide selection of board games, the place immediately feels welcoming and familial.
Check out the full episode to learn more about the bar and some of the recipes behind the unique drinks available at The Sylvester!