Get your pen and paper out, on this episode of Front of House we're packing in a ton of actionable steps for building a partnership plan and successfully executing to create huge benefits for both you and your partner. Starting with researching and choosing a partner to reporting results, Carrie shares everything you need to know to get started.
Later in the episode, Carrie connects with Area Representative and Franchise Owner for Firehouse Subs, Sam Stanovich to discuss the benefits of partnering with other businesses. The two dive deep into real-world examples like hosting a food blogger and inviting big-name celebrities to charity events to explain the intricacies of this strategy. You may not have considered how creative you can be with your partnerships.
Spend some time with Carrie on this episode to learn how to dissect your business, your customers, and your many opportunities. And if you're looking for more help in getting a jump start in your business with partnerships or any business strategy, you can join Carrie at Coterie's Hospitality Marketing Academy!
- 3:51 - What Can I Expect From This Episode?
- 8:10 - Choosing a Strategic Partner
- 16:54 - When Your Target is Not Your Market
- 22:16 - Researching Prospective Partners
- 25:54 - Getting Started
- 41:01 - The Partnership Campaign
- 1:02:11 - Part 2
- 1:02:40 - Sam Stanovich, Firehouse Subs
Learn more about Coterie's Hospitality Marketing Academy!