Twitter CEO Jack Dorsey is dealing with a PR nightmare and major backlash from users on his social networking service after he tweeted this weekend about saving money with "boost" while eating at Chick-fil-A.
Dorsey, also the CEO of Square, got a "boost" as part of a cash-back reward from using the payment platform.
Users were quick to point out that the Chick-fil-A shout-out was insensitive considering it is Gay Pride month.
"This is an interesting company to boost during Pride month, @jack," tweeted Soledad O'Brien, "CNN" anchor.
Dorsey responded to O'Brien tweeting "You're right. Completely forgot about their background."
While the CEO received a plethora of tweets criticising his tweet like "You must love the taste of bigotry!" and "Why is Twitter boosting a notoriously anti-gay company during #PrideMonth?," other users came to the defense of the CEO.
"Don't give in to these people and their complaints. I'm gay and I LOVE ChickfilA. Ridiculous. Go on and eat that ChickfilA and post as much as you want about it!" tweeted a user in response.
The controversy proves that Chick-fil-A has yet to recover from the anti-gay statements made in the past.
In 2012, Chick-fil-A CEO Dan Cathy said that the company supported "the biblical definition of the family unit."
"I think we are inviting God’s judgment on our nation when we shake our fist at him and say, “We know better than you as to what constitutes a marriage.” ... I pray God’s mercy on our generation that has such a prideful, arrogant attitude to think that we have the audacity to define what marriage is about," said Cathy in July of 2012.
These statements ignited protests outside Chick-fil-A restaurants from the LGBTQ community.
But, the fast food chain has continued to grow despite the backlash.
Chick-fil-A will soon be the third largest restaurant chain in the U.S. within the next two years. Currently, the chain is the seventh biggest chain, but at the rate, the chain is expanding, Chick-fil-A is poised to jump to the third largest by 2020.
Right now, the brand has over 2,300 total stores and has been opening 100 new locations per year.
Not to mention, Chick-fil-A is almost always at the top of the American Customer Service Index's annual ranking.
But Dorsey's tweet has reminded the chain that customers are willing to avoid establishments that don't share the same religious and political beliefs.
Read more about Jack Dorsey's tweet and its impact at "Newser."