The food delivery platform UberEATS is aiming to achieve its lofty goal of serving 70 percent of the U.S. population by the end of this year.
The service currently is offering food delivery for 50 percent of the U.S. population.
Although the parent company Uber had a competitive advantage over competitors in the food delivery space due to its popular sister ride-sharing app, 40 percent of UberEATS' business is made up of entirely new customers to Uber.
“Eats is growing just as fast if not faster,” said Ana Mahony, Head of U.S. Cities for UberEATS to "TechCrunch."
But how does the platform plan to expand so quickly?
Well, Uber is launching a new self sign-up service for operators. This is supposed to streamline the signing-up progress, making it easier for restaurants to become a UberEATS partner.
While Uber is seeing a lot of potential in the food delivery market, Mahony said the company is still very much focused on providing logistics for transportation and goods.
“Uber is really evolving into a platform brand where we are moving very many different types of goods and services and people from point A to point B,” said Mahony.
Earlier this week, the WSJ reported that UberEATS was hiring personnel to oversee the implementation of drone technology for food delivery in San Francisco. In a job posting, the company said it was looking into using drones for delivery by as early as 2021. However, the company was quick to remove the job listing that outlined some of UberEATS’ upcoming plans.
Nonetheless, it’s safe to say that UberEATS has several innovative projects in the works.
Read more about the tech giant’s plans to expand to more areas at “TechCrunch.”
But will the increasing price for restaurants detour operators from partnering with UberEATS?
Watch the video below to learn how some operators see the platform as a "necessary evil."