Uber Eats is using proprietary data to suggest virtual restaurant ideas to operator partners
Uber is dominating the food delivery game and new experiment suggests more to come
On this episode of On Foodable Weekly: Industry Pulse, we're looking at Uber Eats and their continued disruption of the food service industry. The tech giant is taking yet another leap into the restaurant industry. This time, they're using their stores of data from UberEATS to analyze gaps in food offerings in American cities. Imagine, if you could know what would be successful in a certain area with the push of a button.
For example, Uber saw that a community in Chicago was searching the UberEATS app for fried chicken. But with no fried chicken-focused restaurants in the area Uber approached one of their operator partners with the information. Knowing that SiPie Pizzeria had the right equipment, Uber proposed the idea of a whole new restaurant focused on fried chicken that is available only through the UberEATS app. The new concept, Si's Chicken Kitchen has since surpassed the original concept in delivery revenue.
Watch the episode above to learn more about Uber's innovation in the restaurant industry.