The fast casual chain known for its veggie-centric bowls, Veggie Grill has announced that it's expanding to the east coast with a new store in New York City's trendy Flatiron District.
The concept has 31 total stores in California, Oregon, Washington, and Illinois, but will be soon feeding the NYC masses bold yet healthy food starting spring of 2019.
The west-coast based chain launched in the Midwest with a Chicago location earlier this year. But the management team felt it was time for the fast casual to set up some roots in The Big Apple.
“The expansion of Veggie Grill to the East Coast could not come at a better time,” said Steve Heeley, Veggie Grill CEO in a press release. “Plant-based food and clean eating continues to be a growing trend, especially in big cities, so New York City is a very exciting opening for us and we look forward to joining the community there.”
The chain's menu, where vegetables take the center stage, is seasonal with plant-based favorites like the Mediterranean Supergreens Salad and Santa Fe Crispy Chickin’, Sonoran Bowl. The brand has also partnered with a company on the rise Beyond Meat and serves the VG Beyond Burger on its menu.
Earlier in the year, Veggie Grill made two new hires to help foster the brand's rapid growth. Tim Welsh, VP of Real Estate and Development, has been leading the efforts to achieve the brand's lofty goal of doubling its stores by 2020. Then the fast casual also hired the vegan food expert Kajsa Alger to be the director of culinary innovation to develop new menu items.
Back in 2015, we visited the veggie-focused brand on the west coast. Watch the video below to learn about how the chain developed its unique menu from the former Chief Energizing Officer.