Fast casual is a term I coined in the mid-’90s at the time to create a way to identify the segment compared to the bulky titans of fast food and casual dining. It wasn't rocket science for me to come up with the term or to even launch fastcasual.com, it was at a time when I saw the culmination of a few strong-minded individuals willing to push the status quo with the right ideas that were starting to connect with an emerging new consumer.
I had the opportunity to meet and work with these fast casual innovators early in my career when I started to see the hidden gems of restaurant brands that they were forging. But the most important aspect that I understood back in the ’90s was not my connection to food, it was my connection to technology consumer adoption and my understanding that technology would someday be the guiding force of the restaurant business.
Fast forward 25 years later and you now have a segment nearing 100 billion in sales and almost every aspect of communication is referring to the term I coined back in the ’90s. My observation and study of the segment, the consumers, the trends and the leaders still drive my curiosity today. If you have not had a chance to check out the documentary Fast Casual Nation, be sure to check it out on Amazon Prime here!
Join me in The Barron Report episode above as I break down some of the pioneers and emerging brand titans of the fast casual sector as I analyze both the pros and cons of some of the best brands in the business.