Why is McDonald's So Active Right Now?

  • McDonald's recently launched its new tiered dollar menu, promoting it with funny, relatable ads.

  • The new $1 $2 $3 Dollar Menu is just one of the many ways McDonald's is trying to win back customers.

On this episode of On Foodable Weekly: Industry Pulse, we're taking a look at McDonald's new $1 $2 $3 Dollar Menu. The menu is just one of the many ways McDonald's is trying to win back millions of customer visits. The fast-food chain has also renovated a number of locations, invested in mobile ordering, and will be launching their new fresh beef burgers nationwide later this year.

Competitors like Wendy's and Taco Bell heard about the move by McDonald's and, in anticipation, began promoting their own dollar menus. Read more about the Golden Arches' strategy here.

 
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