Will Startup Hungry Planet™ Gain Momentum After Recent Success in a California School District?

A California school district began to offer plant-based meals across all their cafeterias this past academic year and had students choose whether or not they wanted to eat them based on taste. “The initiative was so successful, the meals will likely be offered again next year,” reports KEYT.

We’ve heard about companies like Impossible Food and Beyond Meat making their way in restaurants, but the Santa Barbara Unified School District actually sourced her plant-based protein from a startup based out of Missouri. It’s called Hungry Planet™.

According to the company’s website, it focuses on creating an alternative protein to ground beef, chicken, pork, Italian sausage, chorizo sausage, and crab for culinary professionals to use as a 1:1 substitution in innovative entrees. The company says it develops its faux meats to delight the demanding tastes of meat lovers in the heart of the Midwest.

If it passes the middle America taste test, we suppose the products would satisfy any meat lover around.

Meatball smiles! #plantbased #hungryplanetsausage

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Hungry Planet™ quietly launched a pilot program across the United States and Australia in 2017 and now it has its products in hundreds of select venues ranging from fine dining to fast food, universities and even public K-12.

The startup uses soy-based ingredients to mimic the texture of meat. “You can veritably do anything you want with this product,” said Nancy Weiss, Director of Food Services for Santa Barbara United. “Hungry Planet is a great bridge between the meat eater and the non-meat eater.”

The products are sold in bulk and in ready-to-cook patties.

Will this startup gain enough momentum to compete with companies like Impossible Food and Beyond Meat? Hard to say, but it looks like it's on the right path.

To learn more about this initiative visit KEYT and to learn more about this startup, visit the company website.