Your Brand Should Be a Who, Not a What

On this episode of On Foodable Weekly, host Paul Barron sits down with Nicole Aylward, the director of Marketing at Rockit Ranch to talk about how restaurants are using technology to improve their their digital presence. Rockit Ranch is a restaurant group with a number of different venues, based in Chicago.

Aylward begins with social media and the importance of having the brand's voice match up on different platforms. Facebook and Instagram are a massive part of modern marketing strategies. At Rockit Ranch, pushing out the brands message is not the job of one marketing manager. Aylward explains that operators, chefs and other staff are all trained to talk about the brand in a way consistent with its personality.

“So each one of them have a personality whether it’s female or male, what they might wear, what they might do and eat and see and experience,” said Aylward.

Check out what else they’re doing at Rockit Ranch by watching the episode above!

 
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