A lot of fast casual insights were revealed at this year’s annual Fast Casual Trends & Directions Conference, hosted by Technomic with Foodable sister company DigitalCoCo as media sponsor. What’s the current state of fast casual and where is it going?
Fast Casual in the Social Media ’sphere
For the first time ever, fast casual brands are seeing a decline in consumer engagement on social media — at least with the Millennial demographic, those who fall between the ages of 25-34. To be more specific, consumer social engagement with the Top 25 fast casual brands went down 9%. Data from the Restaurant Social Media Index (RSMI) also shows that, despite this decline, overall consumer sentiment has gone up 39.2% and sales continue to grow. In fact, social consumer location transactions have increased by almost 50% in the past 24 months.Read More