Intelligentsia's Geoff Watts Breaks Down How This Brand Is Impacting Coffee-Producing Communities

Intelligentsia's Geoff Watts Breaks Down How This Brand Is Impacting Coffee-Producing Communities

Geoff Watts fell into the coffee industry by accident.

He started out as a barista and became very interested in the chemistry of coffee roasting after falling in love with the idea of coffee having a large spectrum of taste.

What he never imagined was the doors his new-found love for coffee would open. Most importantly, how his current role as the vice president of coffee for Intelligentsia, a Chicago-based artisan coffee company founded in 1995, would inflict positive change in coffee producing communities abroad.

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7 Strategies for Building a More Effective Beverage Program

7 Strategies for Building a More Effective Beverage Program

Every drop counts! Beverages arguably play a larger role in the industry today than they ever did before! 

You could try and make everyone happy by offering dozens of options at your restaurant, cafe, or bar, but we all know that’s likely not going to happen. An establishment needs to carefully consider their beverage menu, whether alcohol-focused or not, and offer one that is balanced, targeted, and one that fits their concept.

Many operators continue to face a challenge, however, when it comes to developing an effective beverage strategy. As with its food counter-part, consumers are more educated today about beer, cocktails, wine, coffees, sodas, and even a variety of waters. They understand retail prices and flavor profiles because they’ve become (or think they’ve become) a barista, mixologist, and/or wine & beer connoisseur at home. When they’re dining out or visiting a bar now, they crave something that’s ‘differentiated.’ 

How can restaurants, cafes, and bars take advantage of this segment and develop a memorable, consistent, and profitable beverage strategy that creates differentiation? Here are some tips to review when creating or re-engineering your next beverage menu. 

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Starbucks As It Deals With Social Issues and A Change in Leadership

Starbucks As It Deals With Social Issues and A Change in Leadership

Last week Starbucks’ company-owned stores shut-down to dedicate four hours nationwide to educate employees about racial-bias with the goal of preventing discrimination moving forward.

Although this initiative may not be enough to solve the problem of racism in America, most would agree that it is a step towards the right direction.

More than 8,000 stores shut down operations so about 175,000 employees could “go through a training program designed to address implicit bias, promote conscious inclusion, prevent discrimination and ensure everyone inside a Starbucks store feels safe and welcome,” as noted in a company statement.

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Coffee & Yogurt: JoeFroyo's Functional Cold Brew Provides Probiotics without the Lactose

Coffee & Yogurt: JoeFroyo's Functional Cold Brew Provides Probiotics without the Lactose

President and Founder of JoeFroyo, Zach Miller, came up with the idea for JoeFroyo Functional Cold Brew after years in the retail coffee and frozen yogurt industries.

“One of our most popular menu items was what we called the ‘Yo-gato’ –vanilla frozen yogurt with one or two shots of espresso floated on top,” said Miller in a press release.

Foodable went to NRA 2018 with the goal of finding top innovators in the Technology, Chef Equipment, and Specialty Food categories. Miller's realization of the opportunity in the beverage category is why Foodable chose JoeFroyo as one of our Specialty Food favorites. As the functional beverage category began to take off, Miller realized combining espresso with the health benefits from frozen yogurt could fill a gap in the functional beverage market.

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Austin Coffee Company, High Brew Coffee Closes $20 Million in Funding Round

Austin Coffee Company, High Brew Coffee Closes $20 Million in Funding Round

Ready-to-drink cold brew coffee brand, High Brew Coffee has closed a $20 million funding round that was led by Charles Street Partners. This investment has become the Austin, Texas brand’s largest investment to date.


The recent funding is considered to be non-traditional due to the celebrity investors they rounded together such as, members of rock band Kings of Leon, and celebrity chef Tim Love.

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