By Kerri Adams, Editor-at-Large
Let’s face it, pizza will never go out of style. It’s been a consumer favorite for what feels like forever. But it really got its start in the US in the 1900s, following WWII when it quickly became a staple in America after soldiers missed the pies they had while stationed in Italy.
Today, families across America still have “pizza night” and when there is a recession, the pizza market only continues to strive. This is because pizza is a consistently delicious, comforting and cost-effective option for consumers.
In this $40 billion industry, there are about three billion pizzas sold in the US every year.
The beloved pizza has been the focus of millions of casual-dining and quick-serve restaurants for many years. But within the last ten years, fast casual has taken the restaurant industry by storm. The fast casual format certainly suits pizza. Pizza is fast, inexpensive and customizable.
That’s why fast casual pizza concepts are on the rise.
Let’s take a look at the top five restaurant chains thriving in this segment. This ranking isn’t editorially based, instead we have pulled consumer social data from the Restaurant Social Media Index (RSMI.) These are the concepts with the highest overall ranking– a score based on sentiment, influence, engagement, location-based actions and mobile engagement.
MOD Pizza Sentiment Score: 91.02 | Overall Score: 453.08
With over 110 locations in 16 states, this build-your-own pizza concept announced plans to double its store count in March by the end of this year, after raising $32 million in equity funding. The brand’s unit number tripled in 2015 and the brand had a same-stores growth of 12.4% at the end of last year.Read More