iBeacons are changing the playing field for marketing and customer loyalty. If you’re not yet familiar with how Beacons work, they’re essentially small devices inside select retailers, bars and restaurants, that acts as a transmitter to track a consumer’s smartphone using Bluetooth Low-Energy. Boston local mobile startup onthebar, a discovery platform that allows patrons to connect with their favorite bartenders and stumble upon new drink recipes, has recently partnered with 75 Boston bars, placing iBeacons in each location. This allows guests a fuller and more intimate experience with the bar by allowing the establishment to send push notifications to guests upon entering or promote drink specials, for example. And that’s not even touching on personalization. Read More
From in-store iPad integration to mobile ordering, and even mobile payments, the adoption of technology surrounding the restaurant experience continues to rise. In fact, it’s becoming standard practice where, if you aren’t keeping up with consumer behavior, it’s likely your restaurant will go downhill.
Because technology is moving quickly, it will be interesting to see what the future of restaurants will look like. And now, diners can — sort of. Located in Bahrain, Mirai Restaurant, which boasts “a totally innovative new wave of Japanese cuisine,” gives diners a glimpse into the future, using wearable technology, augmented reality, iPads, Apple iBeacons, and interactive TVs, to name a handful of its many in-store components. Read More
What’s the future of technology in relation to the food industry, and more specifically, to restaurants? This is a question we often ask ourselves. At the end of the day, in order to stay relevant and top-of-mind, being a few steps ahead of the game is key to a successful business – that applies to any market. Case-in-point: Blackberry’s lack of innovation has led them to a severely dismal state. Years ago, the company was a huge player in the mobile market until Apple – one of the most influential innovators of our time – came out with the iPhone. A computer company swooping its way to the top of the mobile ranks? Who would have thunk? Steve Jobs, that’s who. Apple was able to see the future of mobile without anyone else laying it out for them. And it’s a risk, for sure. But risks are what shift the market from good to better. As Jobs famously said in a commencement speech, “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”Read More