Emerging Brand Insights

Expert Column

Are your Brand’s Values Being Conveyed to your Guests?

By Dustin Myers, Foodable Industry Expert

Picture yourself walking down the street and seeing a person walking towards you. When you look at their clothes, demeanor, age, hairstyle, and posture– you begin forming your perceptions about that person. Are they friendly? Do they share similar interests with you? Are they a threat? What kind of work do they do? All of these thoughts begin subconsciously every time we encounter a new person. You can usually tell a lot about what a person values just by their appearance.

Though we're taught not to judge people on their appearance, we still do. And we judge brands the same way.

Your brand's appearance should accurately reflect your brand.