Front of House is a podcast inviting listeners into our space to share marketing tips for the modern world. Using real life experiences from top restaurant brands, Coterie Hospitality's Marketing Specialist and Educator, Carrie White, teaches us all we need to know to get customers through the door and keep them coming back.
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08. If You Think Restaurants Are Just About Serving Food, You've Missed the Point
Oct 27, 2017
People choose restaurants for more than what is just on their menu. McDonald’s learned after becoming a staple that it’s signature yellow arches symbolized dependability. And Starbucks’ coffee shop music and relaxed atmosphere made it a perfect study spot. So what game are you in? What do you want to be known for?
07. How Data Science Can Grow Your Customer List
Oct 11, 2017
Get rid of all the guesswork in your business! With all the data you are (or should be) collecting from your customers, you have all the information you need to be making informed decisions about your marketing plan. Don’t know how? On this episode of Front of House, host Carrie White and Datavail’s Evan Eakin tell you exactly how to use data to your advantage from collection, to segmentation, to implementation!
06. How to Create Highly Shareable Video Content
Jul 26, 2017
Today we are marketing to a whole new breed of consumer. Constantly online, digital content is a must for any hospitality business trying to reach their tech-savvy audience. On this episode of Front of House, Carrie White talks to Shivram Vaideeswaran, VP of Marketing at Tender Greens about how important video is in your business, and better yet HOW to get started. Dive into this episode for some great step-by-step instructions to get more people through your door with DIY video content!
05. Chatbots: Revolutionizing Marketing Technology
Jul 5, 2017
Offering quality customer service is a "must" in any hospitality business, but sometimes it can be difficult to provide a customized experience for every potential guest. Enter the chatbot. While many may shy away from using bots in their business, in this episode Carrie explains how bots can improve the customer service experience– while also still maintaining that human touch.
04. How to Build a Cost-Effective Marketing Plan: The Next Superstar Brand
Jun 21, 2017
You don’t need a million dollar marketing campaign to get customers through your doors. Take it from Pincho Factory CEO, Nedal Ahmad. What started with him manning all his social media from an iPod touch has flourished into a seven location (and growing) brand with a cult following. Find out how he did it on this episode of Front of House.
03. Why People Aren’t Going Back to Your Restaurant: Understanding Your Guest
May 10, 2017
Are you having trouble turning first-time customers into repeat customers? Carrie White knows why. On this episode, Carrie hears from real customers about why they don’t return to restaurants and deconstructs mistakes that you too might be making in your hospitality business.
02. Building your Brand Essence, Brand Culture, and Brand Personality
May 10, 2017
James Trapnell, Branding Specialist and Partner at Coterie Hospitality, joins Carrie to take a closer look at how your logo, decor, and even uniforms are sending a message to your customers.
01. Welcome to Front of House
May 10, 2017
Welcome to Front of House, your go-to Hospitality Marketing Podcast. Marketing Specialist and Educator Carrie White guides us through how each and every element of your business can and should be a part of your marketing plan.