03. Why People Aren’t Going Back to Your Restaurant: Understanding Your Guest

Are you having trouble turning first-time customers into repeat customers? Carrie White knows why. On this episode, Carrie hears from real customers about why they don’t return to restaurants and deconstructs mistakes that you too might be making in your hospitality business.

02. Building your Brand Essence, Brand Culture, and Brand Personality

James Trapnell, Branding Specialist and Partner at Coterie Hospitality, joins Carrie to take a closer look at how your logo, decor, and even uniforms are sending a message to your customers.

  • 2:12 - The Question
  • 3:39 - James Trapnell, Branding Specialist and Partner at Coterie Hospitality
  • 6:20 - Understanding Your Audience
  • 9:37 - The 5 Step Methodology to Unpacking Your Brand Personality
  • 14:13 - Re-Branding of McDonald’s
  • 17:17 - Your Logo
  • 18:42 - Your Signage
  • 22:50 - Your Uniforms
  • 23:48 - Your Menus
  • 24:20 - Art Design Menus at Kong Korean Barbecue
  • 26:04 - ‘Contra Deals’: The Piece Project