02. Building your Brand Essence, Brand Culture, and Brand Personality

James Trapnell, Branding Specialist and Partner at Coterie Hospitality, joins Carrie to take a closer look at how your logo, decor, and even uniforms are sending a message to your customers.

  • 2:12 - The Question
  • 3:39 - James Trapnell, Branding Specialist and Partner at Coterie Hospitality
  • 6:20 - Understanding Your Audience
  • 9:37 - The 5 Step Methodology to Unpacking Your Brand Personality
  • 14:13 - Re-Branding of McDonald’s
  • 17:17 - Your Logo
  • 18:42 - Your Signage
  • 22:50 - Your Uniforms
  • 23:48 - Your Menus
  • 24:20 - Art Design Menus at Kong Korean Barbecue
  • 26:04 - ‘Contra Deals’: The Piece Project