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Coca-Cola Makes Push to Increase Digital Impulse Buys

A large percentage of Coca-Cola’s sales are from impulse buys, the brand is experimenting with ways to promote these actions digitally like by offering its beverages as pairings with meal kits and as a last-minute add-ons to voice-ordering systems. So far, investors are optimistic about the digitally-focused campaign. 

Foodable Labs Ranks Top Mezcal Brands

In the past 90 days, 328K beverage influencers have mentioned the spirit: Mezcal. Mezcal originates from Mexico and it’s made from the plant agave— just like tequila. What’s the difference between the two, you ask? Well, technically tequila is considered a type of mezcal but all mezcals are not the same as tequilas. 

How are These Restaurants Using Digital to Increase Revenue

Restaurant marketers on looking for ways to stay ahead of the competition. The last thing a brand wants to do is become stale. Most of these struggling brands have finally jumped on the online ordering bandwagon, but this was done more so as a reactionary response. Consumers have started to expect that restaurants...

Check out the Top 10 Happiest Food Cities!

Did you know that 71.2% of top foodie influencers cause others to visit restaurants and bars? Ever wonder which restaurants and cities foodies love the most? Foodable labs analyzed a data set of 7.3 million food influencers to figure out which foodie cities are the happiest. See which cities made the list. 

Authenticity Helps Finnish Craft Vodka Break into American Market

On this episode of The Barron Report, we learn how Finnish craft vodka brand Koskenkorva is gaining traction in the United States. Marketing Director for father company Altia, Suvi Reinikkala, outlines the brands authentic nature and how that feature fits in so well in American culture today.

Stop Competing and Start Standing Out in Your Market

Do you have competition? Most would say yes. Many would argue that competition is healthy and good for business. Your goal should never be to compete with others. It’s a losing mindset that just becomes a game of one-upmanship. Restaurants that compete become drawn into pricing wars and that makes you a commodity. 


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Expert Column

7 TIPS FOR YOUR RESTAURANT TO STAND OUT ON SOCIAL MEDIA

By Donald Burns, Industry Expert

Take a look at your Facebook feed and you will  see a world vying for your attention. The thing is you are trying to capture the attention of your current guests and even entice new guests to come for a visit too. Kind of a conundrum, huh?

Throw on top of that TV and radio commercials, then you have messages 24/7 out there. We all want to be seen. We all want your attention. If you don't want your share of the attention out there, never fear because others will gladly take your share.

So, how do you stand out? How do you get people to look at your restaurant? How do you make an impact in today's crowded marketing world?

Don’t fret, below are a few tips to help your brand shine in the Digital Age!

 

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