Marketing & Social Media Insights


Generation Z, Welcome to the Conversation

On this episode of The Barron Report, Host Paul Barron discusses with author and speaker David Stillman on how Generation Z (73 million strong) is the emerging worker and consumer base. The truth is most people are not talking about Gen Z, but it's time to start paying attention and listening to this group. 

Foodable Labs Predicts Amazon Will Eat Up Restaurant Market Share

We predict how Amazon’s acquisition of Whole Foods will impact the industry. Using data from Foodable Labs, we get an inside look at Amazon’s current state and its customers. Using that data along with other insights about Blue Apron and consumer trends, Barron paints a picture of what we can expect to see in 2020.. and it’s not pretty.

How to Create Highly Shareable Video Content

On this episode of Front of House, Carrie White talks to Shivram Vaideeswaran, former Head of Global Marketing at Taco Bell and now the VP of Marketing at Tender Greens. Let's just say, he knows his stuff. Carrie and Shivram outline how important video is in your business, and better yet HOW to get started. 

The New Crew: Fast Casuals Setting the Industry on Fire

When a guest used to find himself at McDonald’s for a quick Big Mac, he’s now heading over to a venue like Matchbox to get a quality burger with ultra fresh ingredients. We looked at the latest findings in the Foodable Labs' data and found a few casual dining brands that are really standing out. Here’s what we learned.  

The Pizza Players: Who is Winning the New Age Pizza Wars

Thanks to our Foodable Labs’ data, we’re able to track the hottest pizza spots to learn which ones are beating out their competition. Each score consists of five tracking categories: sentiment, influence, engagement, location-based actions, and mobile engagement. Here are the top five key players.

This LA Grab-and-Go Concept Plans to Bring Healthy Food to Every Table

Everytable is the Cali-based brand with four stores near the LA area providing healthy, yet affordable prepackaged meals to the local market. Each Everytable store is priced according to the local demographic. We sat down with Everytable’s co-founders Sam Polk and David Foster to learn more.

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Expert Column

How to Define Your Restaurant's Value, Vision, Mission, and Culture Statements

By Doug Radkey, Foodable Industry Expert

The most influential decisions you will make for your restaurant will happen during the start-up phases. Before opening your restaurant startup, you need to determine your vision, mission, culture, and values. (Or if you're a restaurant veteran, consider if you need to amp up your already-existing value statements.) Understanding your goals and being able to state them clearly is the first step toward making them happen.

The definition of value is “the regard that something is held to deserve; the importance, worth, or usefulness of something.” For your restaurant or bar, it is a statement that informs not only your customers, but also your staff, about the business’ goals and what its core beliefs are.

Values and company culture coincide with determining your brand identity. Creating a value statement and building the foundation for culture within your concept will create consistency, accountability, and room for growth.

It’s a four-step process. To survive this cut-throat industry, each statement should be clear, powerful, and broad enough to guide your decision-making and help explain your restaurant’s intentions to consumers.


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