Marketing & Social Media Insights


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Stop Competing and Start Standing Out in Your Market

Do you have competition? Most would say yes. Many would argue that competition is healthy and good for business. Your goal should never be to compete with others. It’s a losing mindset that just becomes a game of one-upmanship. Restaurants that compete become drawn into pricing wars and that makes you a commodity. 

Marketing Genius?— McDonald's Szechuan Sauce Media Takeover

Earlier this month, McDonald’s announced on their Twitter account that they would be bringing back the infamous Szechuan sauce— glorified on the Adult Swim show Rick and Morty— for just one day. People proved to be overly excited to take part in this one-day promotion by the fast-food giant.

How Will Snapchat’s New Context Cards Affect the Industry?

Snapchat has proven to be a great social media tool for the restaurant industry. Currently, Snapchat is wildly popular with teens. Earlier this week, the photo and video messaging app announced a feature that allows users to learn more about what they see on Snapchat. The company calls it Context Cards.

How Data Science Can Grow Your Customer List

Not sure how to make sense of all data you are collecting from your customers? We have got you covered on this episode of Front of House! Listen as host Carrie White and Datavail’s Evan Eakin tell you exactly how to use data to your advantage from collection to segmentation to implementation!

This is Blue Apron's Next Strategic Marketing Move

If you have listened to a few different podcasts, you have likely heard one of the many meal kit companies advertise through the medium.But now Blue Apron is jumping on the podcast bandwagon and is partnering with Gimlet Media to release a food-related podcast that will premiere on Oct. 11.

Will Snapchat's Use of Augmented Reality Drive the Brand Forward?

Snapchat today launched a unique augmented reality (AR) art project around the world, with a potential to connect artists and the platform’s users in a way that hasn’t been done before. Will this stunt project involving digital pop art help grow Snapchat’s low new member sign-up numbers and engagement?


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Expert Column

7 TIPS FOR YOUR RESTAURANT TO STAND OUT ON SOCIAL MEDIA

By Donald Burns, Industry Expert

Take a look at your Facebook feed and you will  see a world vying for your attention. The thing is you are trying to capture the attention of your current guests and even entice new guests to come for a visit too. Kind of a conundrum, huh?

Throw on top of that TV and radio commercials, then you have messages 24/7 out there. We all want to be seen. We all want your attention. If you don't want your share of the attention out there, never fear because others will gladly take your share.

So, how do you stand out? How do you get people to look at your restaurant? How do you make an impact in today's crowded marketing world?

Don’t fret, below are a few tips to help your brand shine in the Digital Age!

 

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