Video Produced by Denise Toledo
The Salty Donut began as a mission to bring handcrafted, artisanal doughnuts to Miami. Owners Andy Rodriguez and Amanda Pizarro traveled across the country for these desserts and wondered why Miami didn’t have them.
“We realized that Miami is usually at the tail end of a lot of gastronomic trends and we just really wanted to do something that was for our city. Bring a little bit of culture that we didn’t have from other places around the country to our city...because I feel like Wynwood is part of the town, part of Miami that’s most accepting to kind of different things,” Rodriguez said.
Prior to having their storefront, “Salty,” as it is affectionately known, was trying to keep up with their customers' insatiable demands from a pop-up truck. Even now that they have been able to move into their storefront, The Salty Donut regularly has lines stretching down the street and often sells out of doughnuts before the business day is done — not surprising, due to its widely varied consumer base.
“I think we’ve got kids [who] are super trendy and kinda fashion-forward. I think we’ve got, you know, grandmas and grandpas that are 80 years old that come in and get our doughnuts,” Rodriguez added.
With quirky items like the pancetta, cheddar, and cornbread cake doughnuts and classics like the traditional glazed buttermilk, Salty offers a treat for every flavor profile. The menu is thanks in part to veteran pastry chef and The Salty Donut Executive Pastry Chef Max Santiago. With his 20 years of experience, Chef Santiago can change his menu regularly.
“Whenever anyone asks me, ‘You do just doughnuts?’ I don’t do just doughnuts, I do desserts,” he said.
And those desserts are just as pleasing to the eye as they are to the stomach. As customers walk in to satisfy their doughnut craving, many can’t help but stop to snap a shot for Instagram or Facebook.
Watch this episode of REACH Miami to see what all the fuss is about at The Salty Donut.