Video Produced by Denise Toledo,
Izzy’s Fish and Oyster, a Miami Beach staple, is packing up its clams and digging into the west coast.
Named after Chef and Partner Jamie DeRosa’s daughter, Izzy’s is a little piece of New England right here in the sunshine state. The menu features New England Clam Chowder, Lobster Rolls and handmade Whoopie pies– all of which transport you to the Cape and remind you of when times were more simple. The opening of Izzy’s second location was celebrated with fanfare, but as DeRosa says opening isn’t always as simple as it sounds.
Using his experience from his past restaurant openings, DeRosa has been able to successfully navigate the waters of opening a new location. “Having the concept similar here to Miami is important, but we also have embraced the local market here with the farms and the seafood and the local Gulf shrimp that we’re bringing in and the local Gulf crab meat,” said Chef DeRosa. Knowing the difference between the Miami market and Ft. Meyers market played a big role in how they opened. For example in Miami, restaurants often keep things under wraps until the great unveiling but in Fort Myers the Izzy’s team invited neighbors and friends into see and be a part of the process.
On opening day, it was clear to anyone watching the team work how much love went into settling into the new Ft. Meyer’s restaurant.
DeRosa's advice for anyone trying to open their own space? “Make sure you have the right space, the right location, the right team and you know, financially you’ve got to be very well prepared for delays, for construction, for permitting, and for carrying costs. But most importantly you just have to make sure you love what you do.”