A new year may be upon us but the demand for healthier dining options is a trend we don’t expect to fizzle out any time soon. With countless studies finding links between obesity and diseases like cancer, diabetes and depression, more consumers are actively trying to live healthier lifestyles. The only catch — they don’t want to sacrifice that salty side of fries or that oh-so sweet dessert on the road to wellness.
Enter the health halo effect, a phenomenon where certain foods or brands are perceived as healthier with the help of strategic menu options and branding. As a result, many fast casual brands are changing things up by using more locally-sourced ingredients, incorporating gluten-free and vegan menu options, and focusing more on overall freshness.Read More