Q&A with Matthew Corrin, Founder and CEO of Freshii
Foodable: How are you growing and keeping your business competitive?
Matthew Corrin: Freshii models itself as the fast fashion of healthy fast food. We follow the same model as Zara. Just like Zara brings the latest runway trends to their shoppers at an affordable price point, we bring healthy food trends to our guests around the world at an affordable price point.
Foodable: To what do you attribute the longevity and success of Freshii?
MC: Since the first day Freshii was born, we’ve lived by these five guiding principles that are referred to daily across our system:
- Talk is cheap. Execution sets us apart.
- Launch fast, fail fast, iterate faster.
- Numbers rule.
- Build a company with a killer culture, not a culture that kills our company.
- Pick your battles.
Foodable: To what do you attribute your own personal longevity and success in the industry?
MC: To live a long and healthful life, we need to sleep enough, eat our fruits and veggies, work out often, and drink lots of water. I don’t get nearly enough sleep, but I am extreme when it comes to running, eating my greens, and drinking water. Three out of four is working well for me.
Foodable: What do you need to do to stay on top of this business in the next year to five years?
MC: We will continue to live and breathe our five guiding principles and never become complacent. Five years from now, I hope I can say there has never been a time in our history that I’ve had my finger on the Freshii pulse more than I do at that very moment.
Foodable: What is your advice for a young person wanting to start up in the restaurant business?
MC: Having one or even 10 great performing restaurants doesn’t mean you can get to 100. You will eventually stub your toe, so be totally aware of that fact, and, when it happens, make sure you can make it heal fast vs. getting it amputated.
Foodable: What is the most impactful lesson you have learned throughout your career? What made such an impact?
MC: Numbers rule. If you don’t measure it, you can’t manage it, and, if you can’t manage it, you’ll be out of business “freaky fast.” I learned that from Jimmy John Liautaud.
Foodable: What has been the highlight of your career?
MC: Witnessing employees that worked in our earliest restaurants become Freshii franchise owners themselves makes me proud. One particular partner named Jason Lim started as a part-time hourly employee as a new immigrant from Cambodia. Last month, Jason purchased his second franchise location and has plans to own his third. Helping partners live the American Dream, the Canadian Dream, the Swedish Dream, or any dream – drives me as much as my passion for health and wellness.
Foodable: What does the future hold for Freshii?
MC: My hope for Freshii is that we will continue to drive our mission of making healthy eating convenient and affordable around the world. Our efforts will go toward delivering superior new unit growth and superior same store sales growth for our franchise partners.