On this episode, seasoned food industry leader, Joe Guith, President of McAlister’s Deli®, shares with Foodable insightful information about the future outlook of the brand.
Within the course of the next year McAlister’s Deli plans to continue to elevate its menu to offer more premium items.
“We know that our guests want more from us and we can offer more and so you can expect to see that start in our soup lineup and more to salads, sides, and even more spuds and sandwiches from a premium standpoint,” said Guith.
In this podcast, Guith touches on hot topics like food quality and safety and how McAlister’s Deli has been able to navigate through some of the recent food scares. The brand really focuses on community building and they have a dedicated Facebook page for each of its locations to help accomplish this.
“For McAlister’s, having a dedicated Facebook page for each restaurant actually plays into having the core positioning in brand attributes where it’s always been about connecting locally,” shares Guith. “So, for us it is an investment as it relates to staff and education as well as advertisement and marketing standpoint. But it’s one that we find yields a pretty significant return and, again, continues to enhance what is already a natural part of the brand which is that notion of community connection…”
Listen to the podcast above to learn more about McAlister’s Deli and the future Joe Guith is spearheading.
For more inspirational stories from these restaurant industry leaders, listen to the Emerging Brands Podcast on Foodable+ and be sure to download the Top 150 Emerging Brands Guide to see Foodable Lab's full list of emerging brands.