The term “brand” or “branding” is often misconstrued by business owners. Oftentimes, the word is attached to the idea of just a logo, but it’s so much more than that. Branding should be present in every aspect of a restaurant concept. Kicking off RMR PRO, in its premier episode, foodservice industry consultants and rocker co-hosts Eric Norman and Bill Bender dive deeper into how to brand your restaurant. What sets you apart from your competition?
In this episode, Eric and Bill discuss:
- The components of brand architecture
- Which is more important to your brand: the team member experience vs. the customer experience
- 4 ways to build sales
- Loyalty Core Brand Components
- High-5 Team Priorities and more!