Tech & Mobile Insights
Do you have competition? Most would say yes.Many would argue that competition is healthy and good for business. Your goal should never be to compete with others. It’s a losing mindset that just becomes a game of one-upmanship. Restaurants that compete become drawn into pricing wars and that makes you a commodity.
With all the data you are (or should be) collecting from your customers, you have all the information you need to be making informed decisions about your marketing plan. Don’t know how? On this episode of Front of House, host Carrie White and Datavail’s Evan Eakin tell you exactly how to use data to your advantage.
Snapchat has proven to be a great social media tool for the restaurant industry. Currently, Snapchat is wildly popular with teens.Earlier this week, the photo and video messaging app announced a feature that allows users to learn more about what they see on Snapchat. The company calls it Context Cards.
Truth is the possibilities are endless when it comes to creating the illusion that virtual objects are part of our physical world as the technology slowly weaves itself into the fabric that is our everyday lives. Brands that recognize this and develop creative marketing campaigns around AR could really benefit...
As fast food customers are gravitating to other options like prepare foods at grocery markets and meal kit programs and as labor wages increase, chains like Wendy's and McDonald's are turning to automation technology. Wendy's will be implementing the kiosks ate 300 stores and McDonald's will have these digital systems at 2,500 stores by the end of this year.
On this The Barron Report, Evan Kuo of Pythagoras Pizza, teaches us about his new cryptocurrency proposal. Where many companies turn to stock options, Kuo has proposed a Bitcoin-like system in which chefs, delivery drivers, & even customers can rack up “fragments."
Nearly every household orders food to-go from a local restaurant at least once or twice per month (some per week) and the days of traditional ‘phone orders’ or simply waiting in line, are clearly coming to an end thanks to new and continuously improving technology.
Many independent restaurants have been sitting back, watching the development of online/mobile ordering, also known as digital ordering, wondering if they need to get into this space and/or how to even get started.
The question shouldn’t be ‘should we introduce digital ordering?’— the question should be ‘when will we introduce digital ordering?’ The answer to that question should be: As soon as possible, BUT only when your operations are ready for it and you won’t be undermining any restaurant fundamentals throughout the process.
If you haven’t implemented digital ordering, don’t feel bad! It’s obvious you didn’t open a restaurant because you love technology. You opened one because you love food, drink, and serving a community through the development of customer experiences. There are numerous benefits, however, to offering digital ordering methods to your guests.