Tech & Mobile Insights
Every restaurant brand is trying to catch the attention of the distracted consumer, but some brands do this better than others. QSR chains, especially those who have been around for a while, understand that marketing can make or break a brand. We take a closer look at the ultimate marketing masters or top three QSR brands on Foodable’s National Top 25.
On this episode of The Barron Report, Host Paul Barron crunches the numbers to predict how Amazon’s acquisition of Whole Foods will impact the industry. Using data from Foodable Labs, we get an inside look at Amazon’s current state and its customers. Using that data along with other insights about Blue Apron and consumer trends, Barron paints a picture of what we can expect to see in 2020.. and it’s not pretty.
Visa is offering a high-value incentive to get restaurants to stop accepting cash. The credit card company will be giving up to 50 restaurants and food vendors $10,000 apiece to upgrade their payment technology if they agree to stop accepting cash at their establishments.Visa is willing to make a massive investment to convert restaurants, cafes and food trucks to going “100% cashless."
Shake Shack partnered with Olo to launch an online ordering app for Apple users in late January. But now Android users will no longer be left out because the Shake Shack app is now available on the Google Play marketplace. According to a recent press release, the iOS version of the Shake App has been downloaded 350,000 times and that the orders made online are 15% larger than the ones made in stores.
Today brand's have multiple outlets where they can tell their restaurant's story and connect with guests outside of the store. Instagram has become wildly popular, especially with millennials, as a platform to share and view the best food porn the internet has to offer. Chef Malachi Jenkins the founder of the LA concept, Trap Kitchen knows how powerful of a marketing tool Instagram can be.
It turns out that meal kits on Amazon Fresh already exist and there were 17 different recipes available earlier this week. However, Amazon pulled the listing on Tuesday morning.The meal kits are priced from $16-20 for two and some of the current options include Tacos al Pastor with Pork, Roasted Cod with Cannellini Bean Ragout & Pesto and the Veggie Burger with Harissa Aioli and Smoked Eggplant.
Recently, a few (very few) restaurants have begun offering a fully automated, Jetson-like food experience (think eatsa). The futurism is pretty cool, but what does today’s workplace automation really look like?
Most frequently adopted these days are self-order technologies, both at restaurant-provided kiosks and from guests’ mobile devices. Fast-casual restaurants like Panera, Starbucks, and others are providing guests with multiple service options, much like the banking industry has.
“At a bank, you can opt for traditional teller service, an ATM, a drive-thru, or online/mobile banking. Restaurants are doing the same by offering traditional counter service, ordering kiosks, touchscreen/video drive-thru, as well as online/mobile ordering. All orders are funneled to production for fulfilment and real-time inventory management,” explained Tommy Woycik, founder and president of Nextep Systems, whose tagline is “Order Food Faster.”